IGT Senior Account Manager in London, United Kingdom

The Sr. Account Manager is responsible for developing and maintaining key customer relationships, ensuring the customer is highly satisfied with IGT’s products and services and that all revenue generation opportunities are maximized. They are also responsible for upselling, cross selling and promotional activity within the customer with regards to IGT products in both channels.

Based in London and reporting to the Omni Channel Director, the role will be expected to drive the strategy and ongoing development of nominated customer accounts with regards to IGT’s Omni Channel strategy, with a particular focus and specialism in casino interactive and retail.

Developing a comprehensive understanding of the customer’s business, the successful candidate will draw upon their knowledge of the casino gaming market to become a trusted advisor to the customer. The successful candidate will have strong communication skills, a client friendly manner, be flexible and thrive in challenging and evolving environments. Acquired knowledge of casino products, especially IGT’s game library, is advantageous.

The Sr. Account Manager is responsible for the entire customer experience. In order to perform effectively, they will work closely with customers to identify and manage a customer’s expectations, working in partnership with other internal IGT departments, including the Product and Delivery teams. The Sr Account Manager is also responsible on a day-to-day basis for managing client satisfaction and financial performance of IGT games, cabinets and systems.

In order to perform effectively, the Sr. Account Manager should have an excellent understanding of casino, and in particular marketing, game promotions, game positioning and all the KPIs that demonstrate the success of a casino game, helping the customer to improve their performance with an open and regular dialogue.


  • Maximize revenue generation opportunities within the nominated client base, in particular the launch, promotion and cross selling of IGT’s games, products and services

  • Develop customer relationships to executive and board level, ensuring the customer is highly satisfied with the company’s product and services

  • Track the financial performance of the customer account and monitor performance in line with budget, taking actions to improve and drive performance where required

  • Deliver client revenues in line with company budgets

  • Work closely with technical production and project managers to successfully deliver client projects which include new games, software upgrades, and back office configurations, cabinets and systems.

  • Work with the customer to launch IGT products on a timely basis, ensuring that both new and existing products are promoted with maximum exposure onsite, regular eCRM and external marketing campaigns to optimize revenue performance. This will include game demonstrations, customer tracking and liaison with the customer’s marketing and product teams to highlight the benefits of IGT games.

  • Plan customer renewals in advance of contract end date, developing additional sales opportunities, assessing financial performance and liaising with legal and compliance teams on the contracts

  • Maintain an up to date knowledge of industry trends and best practices to be well positioned to best advise the customer

  • Maintain a comprehensive knowledge of the company’s products and services

  • Act as an escalation point for customer issues, working to ensure that all issues get resolved satisfactorily and promptly

  • Work closely with other commercial team members to advise clients to maximize the profitability of their games:

  • marketing strategies

  • product strategies

  • internal cross-selling opportunities

  • Contribute to the development of marketing and product strategies

  • Assisting in prospecting and acquiring new potential customers, attending prospect meetings where required

  • Responsible for collection, verification and ranking of customer requirements for new product features and functions

  • Monitors and manages client post-production issues, bug fixes and sets priorities for Services and Network Operations.

  • Keep all clients regularly informed of:

  • New online game releases and the scheduling of the launch of such games

  • Enhancements to our online game distribution system, and the benefits of such enhancements

  • The status of game and system certifications from independent testing agencies

  • Leads the resolution of escalated issues from personnel managed; escalates complex operating issues or requests to gain cooperation at the levels of senior management at IGT

  • Recognized as an operational and tactical sales leader with advanced in-depth competence in sales planning and selling


  • Confident and well-respected individual from the gaming industry

  • 4-6 years’ gaming experience, ideally gained in account manager roles

  • Extremely proficient in MS Office (Word, Excel and PowerPoint) – in particular the use of Excel and PowerPoint

  • Excellent team player – ability to integrate to the team quickly, bringing a positive attitude and way of work

  • Well organized and structured person, keen to progress their career in gaming

  • A record of developing strong working relationships with executives, peers, and associates

  • Clients are based in the UK and Europe; travel is required